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Ccı Consolidated Sales Volume Rose By 6.9 Percent İn 2014
Consolidated sales volume of Coca Cola Icecek (CCI) increased by 6.9 percent in 2014 on the back of double digit growth in international markets, the company said on Wednesday. Share of the international sales volume of the company rose to 49 percent in total volume in 2014, against 46 percent in 2013.
Consolidated sales volume of Coca Cola Icecek (CCI) increased by 6.9 percent in 2014 on the back of double digit growth in international markets, the company said on Wednesday.
Share of the international sales volume of the company rose to 49 percent in total volume in 2014, against 46 percent in 2013. "The share of international operations in total sales volume continued to increase throughout 2014, driven by high organic growth" the company said in a statement sent to Public Disclosure Platform.
CCI employs 11,000 people and has operations in Turkey, Pakistan, Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan, Jordan, Iraq, Syria and Tajikistan.
The CCI's Turkey sales volume increased by 0.7 percent from 574 million unit cases in 2013 to 578 million unit cases in 2014. "Volume growth in the first half of the year was strong, driven by higher than average temperatures and successful campaigns" the compeny said.
"This was dampened by adverse consumer sentiment, particularly in Q3 and Q4, in addition to more wet days in the peak season resulting in limited sales volume growth for the full year."
The shift of sales mix towards immediate consumption (IC) packages had continued in all categories throughout the year, while the number of transactions increased, creating recruitment opportunities, the company said.
"On the other hand, although the number of transactions for sparkling was flat, the volume contraction in future consumption (FC) packages with larger volumes impacted sparkling category and hence weighed on the volume growth in Turkey."
The company had 14.2 percent of volume sales growth in 2014 in its international operations, due to successful campaigns and promotions across the key markets supported volume growth in international operations.
"Double digit volume growth was achieved in spite of some major negatives throughout 2014, such as devaluation in Kazakhstan, floods and political unrest in Pakistan and security problems in North Iraq." - Istanbul
